Quotation origin: · http://egg.2ch.net/test/read.cgi/bizplus/1505035928/
1: Notch ★ 2017/09/10 (Sunday) 18: 32: 08.11 ID: CAP_USER
http://tk.ismcdn.jp/mwimgs/4/e/1140/img_4eea2fe3dfe8938aff8c2cb84776de76637021.jpg
With the spread of smartphones, the point of contact between consumers and information has come to be diversified. The young generation has come into contact with SNS and net animation for many hours, and many middle-aged and elderly people say that the net is the main source of information. Companies are focusing not only on television, newspapers, and magazines, but also on net advertisement utilizing search engines, sites, SNS, etc.
However, if you click on it to be interesting on the net, you should be disappointed with outright advertisements or irritated experiences with ads flowing before the video.Trial and error is still necessary to become a "three way good" relationship where consumers, media and advertisers are satisfied with net advertisement.
How are the changes in corporate branding and promotion money while advertising is in transition? Toyo Economy Online annually surveys the money that companies are going to advertise. Based on the 1-year data of the securities report up to the fiscal year ended April 2017, created a ranking on advertising expenses for 2017 version. First of all, I introduce from a company with a lot of advertisement advertising expenses.
Vehicles and retail giants stand out at the top
First place is Toyota Motor Corporation's 448.7 billion yen. It decreased by 40.3 billion yen from the previous year. In recent years, Toyota Motor has increased its advertising and promotion expenses, but in the current fiscal year the advertising and promotion expenses also decreased with the decrease in sales.
Sony in second place and Nissan in third place also decreased sales year on year.Along with that, advertising expenses also decreased by 27.8 billion yen by Sony and by 28.8 billion yen by Nissan Motor. Advertising and advertising expenses are an indispensable cost for companies developing business for general consumers, but the amount invested is susceptible to business results. Particularly for large-scale companies that enter the top ranking lists, their names are already high, so it may not be necessary to forcibly create advertisement expenses that exceed a certain percentage of sales relative to sales.
The top five's rankings and rankings were unchanged from last year, but the advertising expenditure costs of all five companies decreased year-on-year.
Companies that rank higher in rankings often have their advertisements in their eyes, such as TV commercials, street vision, signage, etc.
For example, if you are out of cars and are also out of the target audience of a car manufacturer, opportunities to encounter car-related ads on the Internet will decrease. Nevertheless, it is easy to assume that the name of the car manufacturer as well as the name of the car is familiar. Conventional advertisements for unspecified people, such as TV commercials, have the effect of raising general awareness regardless of the interests of individuals. Even if you are living a house and a commuter train to watch smartphone at all times, you can not disregard the influence of a conventional advertisement model.
This ranking was obtained for ordinary industries by obtaining the figures described in the statement of income in the securities report (FY2015 - FY2007) and the notes of selling and administrative expenses related to the profit and loss statement. 928 companies were able to get the amount. In principle, the breakdown of selling and administrative expenses is only for items that accounted for 10% or more of the total selling and administrative expenses. Considering the company size, even companies that seem to have a lot of advertisement advertising expenses may not disclose the amount. When the advertisement promotion expenses and sales promotion expenses are disclosed as a combined value, the total value is used.
http://toyokeizai.net/articles/ - / 187757
With the spread of smartphones, the point of contact between consumers and information has come to be diversified. The young generation has come into contact with SNS and net animation for many hours, and many middle-aged and elderly people say that the net is the main source of information. Companies are focusing not only on television, newspapers, and magazines, but also on net advertisement utilizing search engines, sites, SNS, etc.
However, if you click on it to be interesting on the net, you should be disappointed with outright advertisements or irritated experiences with ads flowing before the video.Trial and error is still necessary to become a "three way good" relationship where consumers, media and advertisers are satisfied with net advertisement.
How are the changes in corporate branding and promotion money while advertising is in transition? Toyo Economy Online annually surveys the money that companies are going to advertise. Based on the 1-year data of the securities report up to the fiscal year ended April 2017, created a ranking on advertising expenses for 2017 version. First of all, I introduce from a company with a lot of advertisement advertising expenses.
Vehicles and retail giants stand out at the top
First place is Toyota Motor Corporation's 448.7 billion yen. It decreased by 40.3 billion yen from the previous year. In recent years, Toyota Motor has increased its advertising and promotion expenses, but in the current fiscal year the advertising and promotion expenses also decreased with the decrease in sales.
Sony in second place and Nissan in third place also decreased sales year on year.Along with that, advertising expenses also decreased by 27.8 billion yen by Sony and by 28.8 billion yen by Nissan Motor. Advertising and advertising expenses are an indispensable cost for companies developing business for general consumers, but the amount invested is susceptible to business results. Particularly for large-scale companies that enter the top ranking lists, their names are already high, so it may not be necessary to forcibly create advertisement expenses that exceed a certain percentage of sales relative to sales.
The top five's rankings and rankings were unchanged from last year, but the advertising expenditure costs of all five companies decreased year-on-year.
Companies that rank higher in rankings often have their advertisements in their eyes, such as TV commercials, street vision, signage, etc.
For example, if you are out of cars and are also out of the target audience of a car manufacturer, opportunities to encounter car-related ads on the Internet will decrease. Nevertheless, it is easy to assume that the name of the car manufacturer as well as the name of the car is familiar. Conventional advertisements for unspecified people, such as TV commercials, have the effect of raising general awareness regardless of the interests of individuals. Even if you are living a house and a commuter train to watch smartphone at all times, you can not disregard the influence of a conventional advertisement model.
This ranking was obtained for ordinary industries by obtaining the figures described in the statement of income in the securities report (FY2015 - FY2007) and the notes of selling and administrative expenses related to the profit and loss statement. 928 companies were able to get the amount. In principle, the breakdown of selling and administrative expenses is only for items that accounted for 10% or more of the total selling and administrative expenses. Considering the company size, even companies that seem to have a lot of advertisement advertising expenses may not disclose the amount. When the advertisement promotion expenses and sales promotion expenses are disclosed as a combined value, the total value is used.
http://toyokeizai.net/articles/ - / 187757
121: Business card has expired 2017/09/11 (Monday) 03: 33: 59.78 ID: f4k0 + ZBC
One
Advertisement cost
http://tk.ismcdn.jp/mwimgs/4/e/1140/img_4eea2fe3dfe8938aff8c2cb84776de76637021.jpg
Top 3 companies ... 1, 1259 billion yen (18.8%)
Top 10 companies ... 2, 323.3 billion yen (33.9%)
Top 20 companies ... 2,077.8 billion yen (46.2%)
Top 30 companies ... 3 trillion 196.3 billion yen (53.3%)
Top 40 companies ... 3, 483.7 billion yen (58.1%)
Top 50 companies ... 3 trillion 719 billion yen (62.0%)
Advertisement cost
http://tk.ismcdn.jp/mwimgs/4/e/1140/img_4eea2fe3dfe8938aff8c2cb84776de76637021.jpg
Top 3 companies ... 1, 1259 billion yen (18.8%)
Top 10 companies ... 2, 323.3 billion yen (33.9%)
Top 20 companies ... 2,077.8 billion yen (46.2%)
Top 30 companies ... 3 trillion 196.3 billion yen (53.3%)
Top 40 companies ... 3, 483.7 billion yen (58.1%)
Top 50 companies ... 3 trillion 719 billion yen (62.0%)
165: Your business card is out of date. 2017/09/11 (Monday) 10: 16: 01.19 ID: 3uONoS20
One
Reduce advertising expenses and return to parts makers Bokeh.
Reduce advertising expenses and return to parts makers Bokeh.
2: Business cards are out of date 2017/09/10 (Sunday) 18: 35: 15.49 ID: TdklMB75
There are many automobile manufacturers that forcibly go into YouTube before entering the movie
4: Business cards are running out 2017/09/10 (Sunday) 18: 36: 26.32 ID: JlSb3zgN
Toyota wants to stop advertisements that instantly make Nankake Line
173: Business cards are out of date 2017/09/11 (Monday) 12: 02: 43.18 ID: 37K2LsYC
>> 4
2017 It seems that popularity was inconvenient at job hunting
2017 It seems that popularity was inconvenient at job hunting
180: Business card has expired 2017/09/11 (Monday) 13: 23: 02.64 ID: f4k0 + ZBC
>> 4-173
That there is a back circumstance. . .
· DENSO converted Fujitsu Ten into a subsidiary (→ view Fujitsu acquisition in the future)
· Integrated with Renesas through acquisition by Toshiba Memory's Industrial Innovation Organization (→ Automated IT operation with Toshiba and Toyota partnership)
· NEC withdrew from the battery business with partnership with Nissan (→ announced partnership with DENSO through IT automatic operation)
Kawasaki 3 companies' Toyota group countdown
Toshiba is the same Mitsui group
That there is a back circumstance. . .
· DENSO converted Fujitsu Ten into a subsidiary (→ view Fujitsu acquisition in the future)
· Integrated with Renesas through acquisition by Toshiba Memory's Industrial Innovation Organization (→ Automated IT operation with Toshiba and Toyota partnership)
· NEC withdrew from the battery business with partnership with Nissan (→ announced partnership with DENSO through IT automatic operation)
Kawasaki 3 companies' Toyota group countdown
Toshiba is the same Mitsui group
11: Business cards are out of date 2017/09/10 (Sunday) 18: 43: 26.57 ID: H9opVrqd
Why is there no sofvan in it?
On the contrary Takashimaya did not see any advertisements at all ...
Does it cost cheaply because it is advertising in its own line of advertisement shops?
I wonder TVCM is doing messy
On the contrary Takashimaya did not see any advertisements at all ...
Does it cost cheaply because it is advertising in its own line of advertisement shops?
I wonder TVCM is doing messy
23: Business cards are out of sale 2017/09/10 (Sunday) 19: 12: 47.49 ID: HHLBZY 1 0
Since SOFTBANK is the latest securities report, we have posted around 30 billion of advertising expenses,
I'm supposed to be on the first one, but for some reason it has not been included. ,
I'm supposed to be on the first one, but for some reason it has not been included. ,
95: Business cards are out of date 2017/09/10 (Sunday) 22: 23: 04.33 ID: oKhXtQYU
As an impression
· Recruit, I dislike business model spreading from small to large advertising expenditure and spreading it to major media and making it rush
· At an automobile manufacturer, it seems like a housewife in the automobile industry feeling that Daihatsu is definitely cheap and well done
· Beer industry, Sapporo is good at hitting advertisement to make presence by program sponsor for advertisement expenses
· Cannon, there is no presence compared to using gold Maybe dehaitaxo
· You do not have toiletry, P & G
· Insurance industry, advertising expenses are coming down
· Recruit, I dislike business model spreading from small to large advertising expenditure and spreading it to major media and making it rush
· At an automobile manufacturer, it seems like a housewife in the automobile industry feeling that Daihatsu is definitely cheap and well done
· Beer industry, Sapporo is good at hitting advertisement to make presence by program sponsor for advertisement expenses
· Cannon, there is no presence compared to using gold Maybe dehaitaxo
· You do not have toiletry, P & G
· Insurance industry, advertising expenses are coming down
17: Business cards are out of sale 2017/09/10 (Sunday) 18: 58: 05.41 ID: BafCghdu
I think the CM using talent is outdated.
I feel like buying when I think that it got tens of millions in this CM
I feel like buying when I think that it got tens of millions in this CM
18: Your business card has expired 2017/09/10 (Sun) 19: 01: 01.77 ID: naUJ0uHI
Advertising expenditure of Seven Eleven is 160.3 billion yen
That's why the mass communication does not pick up the convenience store problem
That's why the mass communication does not pick up the convenience store problem
123: Business cards are out of date 2017/09/11 (Monday) 04: 17: 53.25 ID: snQk + dnb
>> 18
Sales of magazines Nippon No.1 Seven Eleven
Sales of magazines Nippon No.1 Seven Eleven
26: Business cards are out of date 2017/09/10 (Sunday) 19: 15: 36.19 ID: J6eZ3j3Y
Toyota advertising expenditure has been issued CHR in the real intention of the pro racer.
Curves are scary, climbs do not climb,
Many electrical errors.
The image strategy is important, but if you do not raise the quality as a car you will become a new Prius.
Curves are scary, climbs do not climb,
Many electrical errors.
The image strategy is important, but if you do not raise the quality as a car you will become a new Prius.
41: Business cards are running out 2017/09/10 (Sunday) 19: 36: 08.07 ID: kMjx1COh
In other words, it means that Toyota vehicles are getting advertising charges of 4 to 50,000 yen per vehicle.
114: Business cards are running out 2017/09/11 (Monday) 01: 03: 30.67 ID: kT77iMSF
Looking at the ratio to sales, Toyota has only 1.6% and advertising costs are small. . .
138: Your business card is expired 2017/09/11 (Monday) 07: 25: 48.86 ID: HbnLPSfc
Toyota subcontractors and reduce wages non-regularly
What is the cost reduction for?
What is the cost reduction for?
141: Your business card has expired 2017/09/11 (Monday) 07: 28: 19.31 ID: AtHwu 4 gl
>> 138
I do not feel like defending
Toyota's non-regulars are given as it is
I do not feel like defending
Toyota's non-regulars are given as it is
140: Business cards are out of date 07: 27: 55.99 ID: iPtg9e7H
A few years ago, Toyota measured the effect of TVCM, and as a result it decreased the CM, it was talked about in American articles.
168: Your business card has expired 2017/09/11 (Monday) 10: 58: 53.85 ID: fp8xfR4T
Are domestic TOYOTA cars and buses sold only 1.2 million units together?
448.7 billion yen If you spend advertising expenses, it is Dentsu tax of 374,000 yen per new car. Panay.
448.7 billion yen If you spend advertising expenses, it is Dentsu tax of 374,000 yen per new car. Panay.
169: Your business card has expired 2017/09/11 (Monday) 11: 31 : 37.84 ID: fp8xfR4T
Is Nissan's domestic sales volume of 570,000?
Is the Dentsu tax of 550,000 yen per vehicle? It is even more severe than TOYOTA.
Mitsubishi Motors only sold 110,000 units?
Is the Dentsu tax of 754,500 yen per vehicle? It is even more severe than Nissan.
Is the Dentsu tax of 550,000 yen per vehicle? It is even more severe than TOYOTA.
Mitsubishi Motors only sold 110,000 units?
Is the Dentsu tax of 754,500 yen per vehicle? It is even more severe than Nissan.
212: Business cards are running out 2017/09/13 (Wednesday) 15: 29: 57.89 ID: XZpxddTh
Toyota is making too much commercials for each model
I got a grant from the country and paying the CM fee to the TV station What is this flow of money
I got a grant from the country and paying the CM fee to the TV station What is this flow of money
214: Business cards are out of stock 2017/09/13 (Wednesday) 15: 38: 09.86 ID: R4vBKb55
>> 212
A part of lobbying activities
A part of lobbying activities
246: Your business card has expired 2017/09/17 (Sun) 15: 04: 03.03 ID: Ep + Mqd / 7
In terms of advertising ratio to sales, Toyota is extremely efficient
Less than half of Nissan and Honda
Less than half of Nissan and Honda
46: Business cards are running out 2017/09/10 (Sunday) 19: 49: 22.61 ID: K2pcOfgP
I do not have Honda
59: Business cards are out of date 2017/09/10 (Sunday) 20: 09: 22.34 ID: 8x3hytLY
>> 46
Speaking of Honda, with the step wagon CM I was doing a while ago
Ideas and desires of the world's poor Oto-chan are drawn too vivid
I got a bad feeling when I saw it.
The archery, the guy whose cute little daughter is out
Speaking of Honda, with the step wagon CM I was doing a while ago
Ideas and desires of the world's poor Oto-chan are drawn too vivid
I got a bad feeling when I saw it.
The archery, the guy whose cute little daughter is out
69: Business cards are out of date 2017/09/10 (Sunday) 20: 30: 19.86 ID: mPBftvjs
I do not have a Honda, but can I make it unpublished?
72: Business cards are out of date 2017/09/10 (Sunday) 20: 32: 02.46 ID: 9NIFjXQ4
Sony abandoned the World Heritage
Mr. Sazae's Toshiba and Hitachi of Mystery Discovery are "only contributing to society" like CM
Mr. Sazae's Toshiba and Hitachi of Mystery Discovery are "only contributing to society" like CM
103: Business cards are expired 2017/09/10 (Sunday) 23: 34: 16.71 ID: MKptnjId
For example, when you go to E3 with Sony's invitation,
But when I go to the Detroit Motor Show with Toyota's invitation, as a matter of course business class
It seems like it.
But when I go to the Detroit Motor Show with Toyota's invitation, as a matter of course business class
It seems like it.
131: Business cards are running out Monday, 01 September 11 06: 53: 38.83 ID: DcFoAi 7s
Surprising that house foods and Kowato drugs are not in the top position?
The spot CM of the golden time of the country 's 仙 □ broadcast (long - established VHF station of Fuji TV series)
It is a combination of House Food, Kwa and Concert Notification.
The spot CM of the golden time of the country 's 仙 □ broadcast (long - established VHF station of Fuji TV series)
It is a combination of House Food, Kwa and Concert Notification.
133: Your business card has expired 2017/09/11 (Monday) 07: 12: 38.05 ID: 2 jec QfSi
So the media can not beat the company.
There are a lot of people who are poisoned by the media and defending companies.
It is the role of the net to hit the enterprise.
If only you do not hit, workers will continue to be exploited.
There are a lot of people who are poisoned by the media and defending companies.
It is the role of the net to hit the enterprise.
If only you do not hit, workers will continue to be exploited.
135: Business card has expired 2017/09/11 (Monday) 07: 19: 55.04 ID: DcFoAi 7s
>> 133
Broadcasts and newspapers are due to advertising revenue.
We can not disprove clients.
"I can not say Toyota's design is inferior, Hybrid is inferior to electric cars" I can not write it.
Broadcasts and newspapers are due to advertising revenue.
We can not disprove clients.
"I can not say Toyota's design is inferior, Hybrid is inferior to electric cars" I can not write it.
152: Business cards are out of date 07: 9/11 (Monday) 08: 56: 36.90 ID: xe 4 + jg 1 G
Everything, via Dentsu is amazing.
An advertisement can not be ordered unless through an agency
An advertisement can not be ordered unless through an agency
177: Your business card has expired 2017/09/11 (Monday) 13: 11: 11.83 ID: f4k0 + ZBC
>> 152
There are three in the Tokai district because Dentsu's largest client is Toyota
Dentsu
Tokyo headquarters: 1-8-1 Higashi Shimbashi Minato-ku, Tokyo Dentsu head office building
Kansai Branch: 2-4-5 Dojima Kita-ku Osaka-shi, Osaka
Kyoto branch office: Kyoto shi, Kyoto Shijo-ku, Shijozuro Muromachi Tohto Hakodate Hokkaido 101 Urbannet Shijo Karasuma Building 5F
Chubu Branch: Nagamura-ku Nagoya-shi, Aichi Prefecture Nagoya-ku 3-28-12 Great Nagoya Building 29F
Gifu Liaison Office: Gifu Prefecture Gifu City 9-16 Wakamiya Town Toka Bill 3F
Mie contact liaison office: Mie prefecture Tsu city Higashi-cho 37555 · Meiji Yasuda building 3F
Tokyo headquarters: 1-8-1 Higashi Shimbashi Minato-ku, Tokyo Dentsu head office building
Kansai Branch: 2-4-5 Dojima Kita-ku Osaka-shi, Osaka
Kyoto branch office: Kyoto shi, Kyoto Shijo-ku, Shijozuro Muromachi Tohto Hakodate Hokkaido 101 Urbannet Shijo Karasuma Building 5F
Chubu Branch: Nagamura-ku Nagoya-shi, Aichi Prefecture Nagoya-ku 3-28-12 Great Nagoya Building 29F
Gifu Liaison Office: Gifu Prefecture Gifu City 9-16 Wakamiya Town Toka Bill 3F
Mie contact liaison office: Mie prefecture Tsu city Higashi-cho 37555 · Meiji Yasuda building 3F
There are three in the Tokai district because Dentsu's largest client is Toyota
162: Your business card has expired 2017/09/11 (Monday) 09: 59: 49.51 ID: aUMtcsdj
106th house food group head office 9,800 million yen
257 place Ebara food industry 2. 23 billion
There is a difference in the price of CM driping as much
257 place Ebara food industry 2. 23 billion
There is a difference in the price of CM driping as much
176: Your business card is out of my mind 2017/09/11 (Monday) 13: 10: 04.97 ID: W8i0Jwqt
CM Banban eagle
Why is it so profitable? I understand economic relations
Why is it so profitable? I understand economic relations
179: Business cards are out of date 2017/09/11 (Monday) 13: 16: 09.99 ID: f4k0 + ZBC
>> 176
Subcontract reduction price reduction request for 2017
Toyota less than 1% (exemption from deficit companies)
Honda 1%
Nissan 5%
I think I understand why Nissan withdrew from the parts market
Gone Nishikawa
· Calsonic Kansei (→ sold to the American fund)
· Automotive Energy Supply (→ Sold to China Fund)
Renault ... The French government holds 30% (→ President Macron gives order to purchase)
Nissan ... Renault holds 44%
Mitsubishi ... 34% owned by Nissan
French nationalization is proceeding when it's too short
Subcontract reduction price reduction request for 2017
Toyota less than 1% (exemption from deficit companies)
Honda 1%
Nissan 5%
I think I understand why Nissan withdrew from the parts market
Gone Nishikawa
· Calsonic Kansei (→ sold to the American fund)
· Automotive Energy Supply (→ Sold to China Fund)
Renault ... The French government holds 30% (→ President Macron gives order to purchase)
Nissan ... Renault holds 44%
Mitsubishi ... 34% owned by Nissan
French nationalization is proceeding when it's too short
197: Business cards are out of stock 2017/09/12 (Tue) 15: 16: 28.18 ID: 2YH7J8yX
Is it a newspaper company? I did not pay the consumption tax.
Even for foodstuffs it costs 10% of consumption tax, but I do not understand the meaning that only newspaper companies are given preferential treatment.
Even for foodstuffs it costs 10% of consumption tax, but I do not understand the meaning that only newspaper companies are given preferential treatment.
198: Business cards are running out 2017/09/12 (Tue) 15: 53: 38.68 ID: hOT4LZgw
If you look at U.S. dora, usually only the American car on which the main character is riding will come out
Suddenly, a scene to go out with a colleague's car caught in
"Did you buy a car?" "
"Because I am born a child, the height of the carrier is low and it's easier than picking up."
A warning beep sounds
"What's now! What? "
"You tell me when it's about to overflow the lane."
"... ... (main character closed)"
An outright stem as it is? There was a time when it was caught
I watched it several times, but it was all Toyota
I was a bit embarrassed as a Japanese.
Suddenly, a scene to go out with a colleague's car caught in
"Did you buy a car?" "
"Because I am born a child, the height of the carrier is low and it's easier than picking up."
A warning beep sounds
"What's now! What? "
"You tell me when it's about to overflow the lane."
"... ... (main character closed)"
An outright stem as it is? There was a time when it was caught
I watched it several times, but it was all Toyota
I was a bit embarrassed as a Japanese.
218: Your business card has expired 2017/09/13 (Wed) 18: 53: 01.63 ID: pt8GNqWI
198
Not only Toyota, but various manufacturers are doing it
The stage of the movie is China
Not only Toyota, but various manufacturers are doing it
The stage of the movie is China
254: Your business card has expired 2017/09/17 (Sunday) 23: 24: 31.54 ID: Rq8haEfJ
Corolla seems to be 22 man original price
255: Your business card has expired 2017/09/17 (Sunday) 23: 26: 08.98 ID: Xd1pqeAm
>> 254
It will be ridiculous to buy if you know something like the cost of a car.
I wonder if Lexus is also about 1 million yen.
It will be ridiculous to buy if you know something like the cost of a car.
I wonder if Lexus is also about 1 million yen.
257: Your business card has expired 2017/09/18 (Monday) 01: 36: 27.10 ID: iSI 9zL1O
Cotton candy cost less than 5% is not it
You guys who are saying that they are saying that they are
You guys who are saying that they are saying that they are
40: Business cards are out of date 2017/09/10 (Sunday) 19: 32: 16.21 ID: MZLGOwJx
I write advertisements in Nikkei, about companies in my company I write bad articles
Only lanterns articles
Only lanterns articles
265: Your business card has expired 2017/09/18 (Monday) 19: 07: 28.72 ID: sGNU5e1I
Although it appeared as a guest on a variety show, he spoke hardly
Also at the end of the actor's garaga that promotes the movie and returns
I do not think I agree that sponsors' money is being used
Also at the end of the actor's garaga that promotes the movie and returns
I do not think I agree that sponsors' money is being used
119: Your business card is expired 2017/09/11 (Monday) 03: 19: 38.75 ID: 5eRgxi 9u
I wish I could sell it less cheaply if I waste money on an advertising agency
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