2017年9月18日月曜日

【IPhone X】 10th anniversary from the launch of the first iPhone $999 is a dangerous road?


('- `) .. oO (Because it gets higher as it gets higher performance ...)


1: Mitsubishi ★ 2017/09/13 (Wednesday) 22: 11: 13.01 ID: CAP_USER 9
http://jp.reuters.com/article/column-apple-iphone-idJPKCN1BN36Z

Robert Cyran

NEW YORK 12 (Reuters BREAKINGVIEWS) - Apple Apple (AAPL.O) is trying to walk a dangerous road with introducing the new smartphone "iPhone (iPhone)". In the celebratory mood full of 10th anniversary from the launch of the first iPhone, the biggest news is that the price of "X (ten)" has reached a record high from 999 dollars. This is contrary to industry practice that it is usual that product prices go down.




The new iPhone which was first shown on the 12th has many eye-catching features. The screen became larger and covered all over the surface, brightness increased. Processing speed increased, camera function improved, face authentication was introduced for unlocking.

Still it is not such a change that Tim Cook's chief executive (CEO) said "Taking the biggest leap since the first generation". Ten years have elapsed since products like scales were born, the pace of technological progress does not accelerate, but rather it is getting dull.




Maturity of the mobile phone market is also progressing. According to the forecast of the research company IDC, the worldwide shipments growth of this year will remain at less than 5%. This is a sign of a painful turning point in a regular product cycle. In other words, companies change their policies from acquiring new customers to depriving market share from rivals through price reduction, which leads to lower profitability. But for now Apple, for example, there is no indication of such movements that PC makers have followed.

In fact, the average selling price of iPhone is relatively high, ranging from 600 to 700 dollars. Although the old model will fall, the price of the new model will be even higher, and Apple is convinced that some customers will pay that amount. The price of the top model further increases. The selling price of the top model two years ago was about 150 dollars cheaper than "X".




The commitment to Apple's design is strong. The shape of the medical equipment grade stainless steel on the side, glass front and the back glass may convince the buyer the high price. It also attracts basic software (OS) that can be integrated with Apple's other products. And so far, many customers continue to use either Apple or Google OS "Android" terminal continuously, and because competing models of Samsung Electronics (005930.KS) are not much cheaper , Most people do not worry about whether to switch.

Software maker Sean Bell Systems former manager Tom Siebel pointed out that it will cost about 1 billion dollars in the 1970s to have iPhone's computer function on CNBC television. Using such a measure will help Apple attract pricing power that can be said to be exceptional.




● Background news

* Apple launched the new smartphone "iPhone X (ten)" for the first time on the 12th. Wireless charging and face authentication system substituting for fingerprint at the time of unlocking are provided, processing speed has improved. The price is from 999 dollars, it is scheduled to ship on November 3.

Updated September 13, 2017/02: 08/9 hours ago






44: Mr. Nanashi @ 1st anniversary 2017/09/13 (Wednesday) 22: 27: 41.15 ID: aEc3jDqH0
In other words, it is not a tool of the common people.
Smoke is a kind of daily necessities, that is, it is at the same level as everyday food and beverage expenses.
In other words, it can be expressed like an Engel coefficient, and even though salary does not change, those everyday
I can easily imagine how much the living expenses are squeezed and other factors go.
In order to maintain the current level of living, it is naturally obligatory for households to eliminate expensive items
. Unless the Japanese are probably morbid, Apple's strategy will fail.

70: Mr. Anonymous @ 1 anniversary 2017/09/13 (Wednesday) 22: 36: 35.44 ID: 91 VkVW 5 L 0
>> 44
Although the hardness of the smartphone is surely evolving, it seems that what you are doing has not changed so much since the '00's. .
Is 2010 another seven years already?


Major smartphones sold in Japan 2004 - 2010
2004 702 NK
http://www.yasukawa.com/blog/archives/images/702nk_main.jpg
702 nk _ main


2005 W-ZERO 3 ← Japan's first Windows as a smartphone
http://www.wince.ne.jp/review/katsuo/takashige/img/051020_willcomd 2/04.jpg
04


2006 hTc-Z
http://pc.watch.impress.co.jp/docs/2006/0718/docomo_2.jpg
docomo_2


2007 Advanced / W-ZERO 3 [es]
http://buzzap.net/images/2012/03/22/willcom-wzero3-series/ws011sh_002.jpg
ws011sh_002


2008 iPhone 3G ← Japan's first iOS as a smartphone
http://ascii.jp/elem/000/000/149/149356/001 _ 580 x 289 _ 580 x 289.jpg
001 _ 580 x 289 _ 580 x 289


2009 HTC Magic ← Japan's first android as a smartphone
http://img.fkoji.com/blogimg/android-ht-03a-1.jpg
android-ht-03a-1


2010 Xperia X 10 ← Japan's first Xperia (worldwide in 2008 ~)
http://i-cdn.phonearena.com/images/reviews/67772-image/Sony-Ericsson-Xperia-X10-Review-Design-005.jpg
Sony-Ericsson-Xperia-X10-Review-Design-005






266: Mr. Anonymous @ 1st anniversary 2017/09/14 (Thursday) 03: 29: 26.22 ID: QI1DlGi + 0
Bezel is better here
http://cdn.wccftech.com/wp-content/uploads/2017/08/Xiaomi-Mi-MIX-2-vs-Galaxy-S8.png
Xiaomi-Mi-MIX-2-vs-Galaxy-S8





276: Mr. Anonymous @ 1st Anniversary 2017/09/14 (Thursday) 03: 56: 41.44 ID: M4K3DVBN0
Which is better if the iPhone is not useless

iPhone
http://k.pd.kzho.net/1505242323122.png
1505242323122

Galaxy
http://blogofmobile.com/wordpress/wp-content/uploads/2017/08/galaxynote8-press.jpg
galaxynote 8-press

Chinese terminal Xiaomi
https://assets.media-platform.com/gizmodo/dist/images/2017/09/01/20170901-Xiaomi-Mi-Mix2-1-w960.jpg
20170901 - Xiaomi - Mi - Mix 2 - 1 - w 960

sharp
https://i.imgur.com/PotJYbp.jpg
PotJYbp

Xperia
http://ascii.jp/elem/000/001/541/1541840/30_588x.jpg
30_588x

277: Mr. Anonymous @ 1st anniversary 2017/09/14 (Thursday) 04: 10: 47.00 ID: nmJyAH3o0
>> 276
The iPhone is the most disgusting
It is fatal that the top of the display is hidden black






390: Mr. Anonymous @ 1st anniversary 2017/09/14 (Thurs) 12: 47: 16.67 ID: VSnDeBJ 70
Apple
Net sales 24 trillion 598.9 billion yen * World's largest IT industry (2/3 of sales iPhone)
Operating income 6,331 billion yen * 1st in the world (operating profit margin 25.7%)
Market capitalization: 815.3 billion dollars * First place in the world
Cash on hand cash 28 trillion yen
· It is the iPhone that accounts for 90% of the global market share of the world's smartphone
· It is Apple that generates 40% of California's profits
· California state will financially collapse when Apple's profit falls
· When the Apple stock goes down, the Dow average crashes and the American economy falls into the Great Depression
· I have not paid taxes in Japan
· As you can see mobile phone shop
· Tim Cook CEO Homo



393: Apple line supplier 2017/09/14 (Thurs) 13: 26: 55.97 ID: VSnDeBJ 70
<Material Synthesis>

Alps Electric: Lens motor, geomagnetic sensor.
Talkin: Tantalum condenser
Kyocera: Crystal resonator, packaging material for image sensor
Minebea: Backlight, lens motor
Murata Manufacturing Co., Ltd .: ceramic capacitor, SAW filter, Li ion secondary battery
Nippon Denpa Kogyo: Crystal resonator
Panasonic: Inductors, graphite sheets, film capacitors
Sharp: Module processing of liquid crystal panel, camera module, fingerprint sensor
SMK: iPad dock
SUMIDA CORPO
Induction: Inductor
Taiyo Yuden: Inductor
TDK: Inductor, lens motor



<Materials>

Asahi Glass: -
Daikin: fluorine coating agent
Dexelials: Anisotropic Conductive Film
Polytec: resin parts
Sumitomo Chemical: -
Toray International: -
UACJ: -



<Display>

Japan Display: -
Nichia Chemistry: LED: printed circuit board
Japan Photographic Print: Touch Sensor
Nitto Denko: ITO
Toyoda Gosei: LED
Tsudiden: light diffusing film



394: Apple line supplier 2017/09/14 (Thursday) 13: 27: 19.75 ID: VSnDeBJ 70
<Sound>

Foster Electric: Earphone



<Camera>

Kantatsu: Lens



<Mechanical parts>

FURUKAWA ELECTRIC: Fire-radiation component parts
Nidec: Vibration motor
Toyo RIKEN: Casing machining
Zenya Aluminum Manufactory: Casing processing



<Semiconductor>

NGK Spark Plug Co., Ltd.: Packaging material
ROHM: Power supply IC
Sony: Image sensor
Toshiba: Flash memory.



<Printed circuit board>

Fujikura: Flexible substrate
IBIDEN: IC substrate
Nippon Mektron: flexible substrate
Sumitomo Electric Print Circuit: Flexible Substrate



<Connector>

First Seiko: -
Hirose Electric: -
Japan Aviation Electronics Industry: -






94: Mr. Anonymous @ 1st anniversary 2017/09/13 (Wednesday) 22: 43: 46.15 ID: scVktlRs0
Well there is no longer development of organic EL

98: Mr. Anonymous @ 1st anniversary 2017/09/13 (Wed) 22: 46: 19.87 ID: DXHYTpGL 0
>> 94
The organic EL of X is not a big problem.

Main charging with wireless charging
I am reinforcing AR.
It is likely that the AR enhanced library in Xcode will be reinforced immediately after release
If there is pain in the existing model, an enhanced part
How does it affect you?






144: Mr. Anonymous @ 1st anniversary 2017/09/13 (Wednesday) 23: 06: 09.39 ID: A9XLcVpp0
It is thicker than I thought.
I was expecting it to be as thin as this?
http://i.gzn.jp/img/2015/11/30/lg-oled-big-investment/a01_m.jpg
a 01 _ m

148: Mr. Anonymous @ 1 year anniversary 2017/09/13 (Wednesday) 23: 07: 40.85 ID: DXHYTpGL 0
>> 144
That's why we have an optical zoom lens



288: Mr. Nanashi @ 1st anniversary 2017/09/14 (Thur.) 06: 17: 49.69 ID: u9WDm3fh0
One billion brains brain
https://youtu.be/efvhQ8kWIEY



Definitely modern smartphone is better performance.



65: Mr. Anonymous @ 1st anniversary 2017/09/13 (Wednesday) 22: 35: 14.38 ID: YHdFawbe 0
Because rivals are manufacturers in China and Korea?
That's a bit too high, I buy an iPhone, there are many layers in the world
A guy who says price gar for its function is quietly buying it even in China's smartphone


iPhone X, iPhone 8/8 Plus: Things to Know Before Buying: How to pick up the iPhone X and iPhone 8 (English Edition)
iPhone X, iPhone 8/8 Plus: Things to Know Before Buying: How to pick up the iPhone X and iPhone 8 (English Edition) [Kindle Edition]
Geek's Beacon
2017-09-13

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